Jen Cormack, Sales Director at a tradeshow

Big Autumn push to attract new visitors for 2018

Published: 29th September 2017

The Lake District’s most visited tourist attraction is gearing up for a series of high profile events, meetings and presentations this autumn to help attract visitors to the region in 2018.

Representatives from Windermere Lake Cruises will be travelling the length and breadth of the country in the coming weeks, to showcase Lake District, Cumbria, to potential visitors from both the UK and overseas.

The company, which employs 180+ people in peak season, is ranked as one of the top ten most popular ‘paid for’ attractions in the country by VisitEngland and is hoping to maximise the Lake District’s new status as a UNESCO World Heritage Site to help attract staying visitors and reach new international markets.

A busy schedule of events with group tour operators from across the UK got underway this week with the Group Buyer Forum North. Also coming up is the GO Travel Show North (30 September), the Annual National Conference of Visitor Attractions (4 October) and the Group Leisure and Travel Show (12 October).

The company will be forging links with international group buyers at large-scale London-based events throughout October and November, including VIBE (VisitBritain's annual International Business Exchange) and GEM (Global European Marketplace) 2017. There will also be three intensive days of one-to-one meetings with decision-makers from large international companies in their main London offices.

Windermere Lake Cruises will also be one of the Cumbrian companies flying the flag for the Lake District at World Travel Market. Held at London’s Excel (6-8 November), it is one of the most important events of its kind and will welcome 51,000 participants including delegates from more than 180 countries around the world.

Sales & Marketing Director, Jennifer Cormack, says, “This activity is not about attending events for events sake; it is all about strengthening relationships with influential buyers and tour operators both in the UK and abroad. It is important that we keep up the momentum and continue building these networks, to ensure the Lake District is regarded as a ‘must see’ destination.

She adds, “We are attending many of these high-profile meetings and travel trade events in conjunction with other Lake District tourism businesses, and it is vital that we all work together to help drive the growth of the tourism sector as a whole.”

All News