Sales & Marketing Director Jennifer Cormack, with team member James Ventham

Windermere Lake Cruises to showcase on 40th anniversary of London’s prestigious World Travel Market

Published: 28th October 2019

Windermere Lake Cruises will be among almost 5,000 exhibitors at a major international travel trade event in November as the attraction and its partners showcase the area’s visitor offering to tourism industry officials and businesses from across the world.

England’s fifth most popular ‘paid for’ attraction will be at the three-day ‘World Travel Market’ (WTM London) from November 4th, where information about its fleet of vessels, the lake and surrounding attractions and accommodation providers will be featured alongside thousands of other businesses.

The event – which in 2019 celebrates its 40th anniversary, will also be used as an opportunity to showcase the attraction’s new 300 seat vessel, ‘MV Swift’, which is due to be launched onto the lake in mid-2020 to add to the fleet of passenger-carrying vessels and will also be available to use as a venue for onboard meetings, conferences and events.

MV Swift has also been designed to access piers including the one at Low Wood Bay Hotel & Spa, operated by English Lakes Hotels – who will accompany Windermere Lake Cruises at the event.

They also be joined by representatives from The Lake District World Heritage Site and Windermere Jetty Museum of Boats, Steam and Stories on stand UKI220, named “Windermere, The English Lake District”.

Taking place at the strategically positioned London’s Excel venue, adjacent to the city’s Royal Victoria Dock and the London City Airport, WTM London is one of the biggest global events for the travel industry, bringing together travel and tourism professionals to meet international colleagues and strike new business deals.

Described by Windermere Lake Cruises as “the ultimate space to meet existing operators with international group tour businesses”, the show will serve as a platform to meet and negotiate new business with more than 50,000 attendees. Delegates also include more than 3,000 members of the international media, bloggers, influencers and journalists from consumer press around the world.

Representatives from Windemere Lake Cruises have attended the show for many years. Among them is Windermere Lake Cruises’ Sales & Marketing Director Jennifer Cormack, who says, “This event is one of the most important ‘must-attend’ trade shows of its kind here in the UK. It offers destinations like Windermere one of the greatest opportunities of the year to really shout about what we have to offer international visitors; and in-turn, share information about the area’s attractions, accommodation providers and experiences.

“As in previous years, our stand has four main partners, including Group Marketing Manager at English Lakes Hotels, Colin Fox, who’s played a key part in making this trip to London happen. The team from Windermere Jetty, along with representatives of the Lake District’s World Heritage Site status application team are also exhibiting with us.

“For businesses with a common goal, collaborative working is more important than ever. Windermere Lake Cruises provides important connectivity between Low Wood Bay and Waterhead hotels, along with Windermere Jetty.

“We also work closely with the Lakeland Motor Museum, which is one of the north’s best-loved heritage attractions, having gone from strength to strength since the 1970’s. We now offer special new package deals and itineraries which incorporate all four businesses. This synergy sends a very clear message that we understand how we are stronger when we work together.”

Since the debut event in 1980, WTM London has become instrumental in generating £2.8 billion worth of industry deals, attracting involvement from more than 180 countries around the world.

WTM London is just one of a flurry of key networking events taking place for Windermere Lake Cruises in November, with Jennifer also attending the Chinese Tourism Leaders’ Dinner in London on November 3; and speaking at the Family Attraction Expo 2019 in Birmingham on November 7.

Meanwhile, a delegation from the English Lake District China Forum will be travelling to the Beijing Embassy on November 22 before a VisitBritain sales mission to the city of Xi’an, where Lake District businesses will have more than 80 one-to-one meetings. A small delegation will then stay on and carry out office visits and presentations in Tier 1 cities throughout China.

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