Image of the Travel & Adventure Show

Windermere Lake Cruises to attend Travel & Adventure Show in Los Angeles

Published: 12th February 2019

Hot on the heels of a tourism trade event in China in November, representatives from Windermere Lake Cruises are jetting off again in February – this time to America for the Travel & Adventure show in Los Angeles.

Taking part in a session focussing on Europe’s adventure and travel opportunities for the US market, Windermere Lake Cruises’ Sales & Marketing Director Jennifer Cormack will meet with US outbound tour operators where she will encourage them to arrange group travel to The Lake District, Cumbria.

Jennifer will also meet with members of the United States Tour Operators Association to discuss how to strengthen tourism links between the two countries.

The event, which has been organised by Partnerships in European Tourism - an EU initiative aimed at supporting EU tourism businesses and operators wishing to expand their businesses into the Chinese and US markets, is the only in-market event to take place in the USA and is designed to target the rich West Coast market.

A seasoned international business traveller, Jennifer – recently elected to the Board of Directors at UK Inbound, is no stranger to attending travel events overseas, having been to Japan, Italy (pictured), Germany and two visits to China since the beginning of last year.

Jennifer Cormack, Sales & Marketing Director on a recent trade show to Venice

Jennifer says, “Following the introduction of direct flights from the US to Manchester last year, we’re keen to capitalise on their arrival. Manchester Airport is the gateway to the North West region and this event presents us with another fantastic opportunity to drive our appeal to overseas markets even further forward.

“This event is one of the most important ‘must-attend’ trade shows of its kind over in the US and offers destinations like Windermere an early opportunity in 2019 to shout about what we have to offer our friends in America.”

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