A familiarisation trip on board MV Swift on Windermere

Behind-the-scenes work helps make Cumbria a “must see” for world travellers

Published: 21st February 2023
Categories: Media Release

Behind-the-scenes work helps make Cumbria a “must see” for world travellers

A huge amount of behind-the-scenes work is underway in the Lake District, Cumbria as Windermere Lake Cruises joins forces with other tourism businesses to promote the area to the wider world.

Attractions, hotels, tourism promoters and transport providers have pulled together with a collaborative campaign to make sure visitors around the world know why they should make Cumbria part of their travel plans this year.

US tour operators meet with tourism promoters during a trip to the Lake District, Cumbria

“This is a crucial time of year for all of us who rely on the visitor economy,” says Jennifer Cormack, Sales and Marketing Director with Windermere Lake Cruises. “It’s when we all come together collaboratively to take part in a vast array of special events, exhibitions and familiarisation trips where we show tourism operators around Europe and the world exactly what this wonderful part of Britain has to offer.

“It is really great to see so many Cumbrian businesses working together and presenting a united front at these travel events so that national and international operators get a fully rounded idea of what the Lake District, Cumbria has to offer its visitors.”

So far this year they have been involved in:

• A USA familiarisation trip on their vessel MV Swift followed by a networking event at Lakeside Hotel and Spa

• The Britain and Ireland Market Place event at the O2 in London

• Inspirational Venue Roadshow – providing a cruise experience on MV Swift for those attending the CHS Events roadshow hosted at the Lakeside Hotel and Spa.

• A Japanese operators familiarisation trip

• Coach Tourism Association Conference in Belfast

Jennifer Cormack, Sales and Marketing Director for Windermere Lake Cruises.

“These events really showcase Cumbria’s attractions, hotels and transport providers,” explains Jennifer. “It shows the collaboration between all of us works well and helps promote the area effectively.”

There are plans to take part in more events over the next three weeks including ITB Berlin – the world’s leading travel trade show.

Some of the many Cumbrian businesses who’ve been involved in the varied events include Cumbria Tourism, The Lakeside & Haverthwaite Railway, Lakeside Hotel and Spa, Lakeland Motor Museum Lindeth Howe Hotel, Ravenglass & Eskdale Railway, Ullswater Steamers, Windermere Lake Cruises, The World of Beatrix Potter Attraction and Wordsworth Grasmere. The companies work closely with the national tourism agency VisitBritain.

US tour operators enjoy a scenic trip on Windermere Lake Cruises' vessel MV Swift

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