Ahmed out on one of his hire boats on Lake Windermere

Could Ahmed be this year's Tourism Superstar?

Published: 15th February 2022
Categories: Media Release

One of our most popular employees says he’s proud and delighted to have been nominated for one of the tourism industry’s top national awards.

Ahmed Abdelaziz is one of ten finalists in VisitEngland’s highly prized Tourism Superstar Award. It celebrates those who go the extra mile to ensure tourists have an amazing and unforgettable visitor experience.

🎞️: Watch Ahmed's nomination video below

Ahmed, a father of two, has worked for Windermere Lake Cruises, overseeing the self-drive boats, in Ambleside for five years. He says: “I was proud and delighted to be nominated for the Tourism Superstar award. It’s lovely to have hard work appreciated in this way.

“With the pandemic, the last two years have been really difficult for everybody,” he says.

“It has been a challenge to make people feel comfortable and safe and happy while enjoying their visit to the Lake District.

“I always try and do that with a smile – and I hope that helps visitors have a lovely time.”

Ahmed at Ambleside Waterhead Pier

Ahmed is originally from Egypt and previously worked in hospitality in London before falling in love with the Lake District and making it his home.

Now in its 10th year, Tourism Superstar is run in partnership with The Mirror newspaper to recognise those who are passionate about their work in tourism. The winner is decided by a public vote open between now (Feb 14) and midnight on March 22.

Nigel Wilkinson, Managing Director of Windermere Lake Cruises, says: “Throughout his time with us Ahmed has never failed to ensure customers and colleagues are always smiling. He exudes enthusiasm which is contagious!”

Nigel adds: “He worked tirelessly throughout the pandemic to ensure he was protecting Windermere Lake Cruises passengers and staff and adhering to all the Covid-19 secure operating procedures the company put in place.

“He responded to every legislation change and adapted his working procedures accordingly – and he managed to do all of this with a smile on his face. We know, from their comments, our customers have really appreciated his efforts!”

Ahmed talking to customers at Ambleside Waterhead Pier

Ahmed’s passion for his work and the Lake District saw him feature in Cumbria Tourism’s recruitment campaign for the industry – where he encouraged others to come and work in the Lake District. You can see him in action below.

Nigel Wilkinson says: “Ahmed is mentioned more than any other staff member on Trip Advisor and google reviews, with customers even turning up to meet him, as they have read such wonderful reviews.

“He is extremely passionate about people and has always understood the importance of delivering a unique experience to each individual customer.”

Vote for Ahmed text and a picture of Ahmed at  the pier

Andrew Stokes, England Director for VisitEngland says: "Tourism Superstar recognises those people who go above and beyond to make visitor experiences in England so special. Whether creating a memorable stay in a seaside hotel, adding a touch of showbiz to a tour or an attraction or making sure everyone’s needs are catered for, these individuals truly go the extra mile in their role as tourism ambassadors."

Voting for the VisitEngland Tourism Superstar Award 2022 runs from Feb 14th and closes at midnight on March 22nd. The winner will be announced in the Mirror Newspaper at the end of English Tourism Week on March 26th.

Please help make Ahmed the Tourism Superstar for Cumbria and England in 2022!


Ahmed hard at work at Ambleside (Waterhead) Pier

Download the Vote Ahmed Poster to print off and display!

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