Around the World with Windermere Lake Cruises
Published: 29th December 2015
From New York to Beijing, Paris to Moscow, visitors from across the globe have been booking tickets online with Windermere Lake Cruises over the past 12 months.
End-of-year analysis from thousands of bookings during 2014 reveals that passengers from 34 countries around the world have bought tickets via the company’s website ahead of their visit to the Lake District, Cumbria. As well as passengers travelling from other parts of the UK, that includes countries as far away as Australia, New Zealand, Singapore, Hong Kong and Japan.
Digital Marketing Executive at Windermere Lake Cruises, James Ventham, says, “It’s a big vote of confidence that potential passengers thousands of miles away are so inspired by the prospect of sailing on England’s longest lake that they want to book their cruises in advance from the comfort of their own armchairs. Most are booking around two weeks ahead, with many prefering the flexibility of unlimited travel with our Freedom of the Lake tickets. It underlines the enduring appeal of the Lake District and shows that a lake cruise really is regarded as a ‘must do’ activities for a diverse range of visitors from countries around the world.”
In total, there are around 1.4 million passenger journeys on Windermere Lake Cruises each year, with around 20% coming from locations outside the UK. Meanwhile, research from VisitBritain has previously shown that a ‘steamer’ cruise in the Lake District is one of the top ten dream activities for international visitors heading to British shores – alongside the likes of London Eye, Edinburgh Castle and shopping on Oxford Street.
The company currently translates its information leaflets into 17 foreign languages to cater for key overseas markets. You can download them from the library section of the website.